Automotive

Hello👋 I'm Lena, currently a Senior product designer at TikTok, based in North Cal. I bring passion and expertise in crafting end-to-end experience in enterprise world, SaaS 💼; MR automotive industry🏎; manufacturing🔧, etc.

Mobile First

Hello👋 I'm Lena, currently a Senior product designer at TikTok, based in North Cal. I bring passion and expertise in crafting end-to-end experience in enterprise world, SaaS 💼Mixed Reality automotive industry🏎; Monetization💰, etc.

I value creativity over anything else in the world. 🦄 Turn your brain on, bring your passion along, lets make things happen!

Mixed Reality AR

Digital vision for Automotive industry

Mobile

End-to-end mobile solution for manufacturing scenarios

Copilot HMI

In vehicle experience for field service frontline workers

Automotive Dealership Training

Mobile; MR

D365 Field Service Mobile

Mobile; CRM

Frontline Worker Copilot HMI

Concept; Research; HMI; AI

SnapRaise

Mobile; Web; Data Analytics; Sales CRM; Design System

TikTok

Web; Mobile; Monetization (NDA)

👩🏻💻2024 - Present

Senior Product Designer

Tiktok (San Jose, CA🇺🇸)

👩🏻💻2024 – 2025

Staff Product Designer

Zscaler (Redmond, WA🇺🇸)

👩🏻💻2019 – 2023

Lead Mobile Designer

Microsoft (Seattle, WA🇺🇸)

👩🏻‍💻2018 - 2019

Lead Mobile Designer

Snap!Mobile (Seattle, WA🇺🇸)2

👩🏻‍🎓2016-2017

Master of Arts - Web design & new media

Academy of Art University (San Francisco, CA🇺🇸)

👩🏻‍🎓2012-2015

Bachelor of Fine Arts - Industrial & Product design

Ohio State University (Columbus, OH🇺🇸)

👩🏻‍🎓2014 – 2016

Associate Degree - Industrial Design

Ngee Ann Polytechnic (Singapore🇸🇬)

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